Can-Do Fitness organizes fitness classes consisting of Indoor Bootcamp, Outdoor Bootcamp, Fightcamp and Active Teambuilding. It’s focus lies on intensive, fun and healthy training in small groups with a dedicated trainer, indoors as well as outdoors. As an active website that wants to stand the test of time, it’s created as a fully responsive WordPress theme. It shows vibrance with an active blog, social media feed, fresh pictures and custom-made videos.
A preview of the latest blog post, a Facebook feed and a custom video are shown on the homepage.
Every training class has it’s own summary of information and adding a new one has been made simple and intuitive through the admin panel.
The same goes for the price page which shows all available subscriptions.
To be able to easily keep track of every member and which classes they want to follow, I made use of a nifty WordPress plugin and customized it to fit the theme and suit the needs of my client. Guest bookings, automatic profile creation, personal reservation page, class cancellation; it’s all in there. Here’s an overview of the calender with available classes. It displays as a list on mobile screens.
The blog page naturally contains all blog posts. Visitors can sort posts on category and easily browse from post to post.
A very simple step-by-step instruction on the contact page on how to become a true member of Can-Do Fitness, using simple yet clear icons to send the right message.
Here is a closer view of the icons I made and used on the website. The goal was to keep it minimalistic and inline with the website and personality of the company.
Since I was in charge of everything, a logo had to be included. This was my starting point, after which the website followed. The client already knew what he wanted and so I made something exactly like it: A silhouette in the colors blue and orange of a man doing push-ups. However, I still wanted to show him another direction, another way of expressing the personality of his company in a much simpler yet perhaps stronger way.
I wanted to create an icon. An icon that could be used in multiple ways throughout his website, marketing material and company. Something that’s immediately recognizable as a symbol of strength and fitness, yet has a friendly and inviting touch to it. The client was immediately drawn to it and this is what settled on.
The back-end of Can-Do Fitness has been made easy to use and navigate, with additional comments at every section to help the owner manage and update his website.